Application Privacy Policy

Last Update: Sep 28th 2022

LittleOne.Care (hereinafter, “LittleOne.Care” “we,” or “us”) recognizes the importance of data privacy, and this Privacy Policy sets forth the terms and conditions with respect to how we process personal information about you and other third parties. This Privacy Policy describes, among other issues, the types of personal information that we collect, the purposes for which we use it, the types of third parties with whom we share it, and any rights and responsibilities you may have with respect to such personal information. This Privacy Policy applies to the personal information you provide us when you visit any website that we own, web or cellphone applications, device, product, license, or otherwise operate (collectively, the "Site"), purchase or receive devices, accessories, products, goods, or services from LittleOne.Care, apply for a job with LittleOne.Care, or otherwise contact or engage with us. For purposes of this Privacy Policy, the Site and all products, goods, applications, and services furnished by LittleOne.Care shall be referred to collectively as the "Services".PLEASE READ THIS PRIVACY POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. OUR PRODUCTS CONTAIN FEATURES THAT RECORD SOUNDS AND VOICES, INCLUDING WITH RESPECT TO ANYONE IN THE VICINITY OF THE PRODUCT, AND THIS RECORDED SOUNDTRACK MAY INCLUDE BACKGROUND NOISES AND THE VOICES OF, AND COMMUNICATIONS CONTENT FROM, THE PEOPLE NEARBY THE PRODUCT. BY USING OUR PRODUCTS, YOU HEREBY ACKNOWLEDGE AND AGREE THAT OUR PRODUCTS MAY RECORD AND STORE SUCH VOICES AND COMMUNICATIONS CONTENT, AND WE MAY USE THE SAME TO PROVIDE THE SERVICES AND AS OTHERWISE SET FORTH IN THIS PRIVACY POLICY.

1. Scope

This Privacy Policy applies to personal information that LittleOne.Care receives during its business operations as a “data controller” - which means we determine the purpose and means of processing such personal information. For purposes of this Privacy Policy, the term “personal information” means any information that, alone or in conjunction with other information or data, identifies or is linked to a particular individual, household, or device and that is subject to, or otherwise afforded protection under, a data protection law, statute, or regulation. The term “personal information” does not include anonymized or de-identified data that is not attributable to a particular individual, household, or device and that is not otherwise subject to a data protection law, statute, or regulation. LittleOne.Care may anonymize or de-identify personal information, and such data is not subject to this Privacy Policy, and LittleOne.Care may use such data for any purpose.

2. The Types and Categories of Personal Information We Collect

LittleOne.Care collects personal information in order to provide our Services, comply with our legal obligations, promote our business interests, and for the other reasons set forth in this Privacy Policy. When you do not provide personal information to LittleOne.Care, we may not be able to provide you the Services or to complete a transaction you requested. Generally, we collect the following types and categories of personal information during our business operations:

Personal Information


Description / Examples

Inferences Inferences drawn from some of the personal information categories identified herein and used to create a consumer profile reflecting your purchasing and marketing preferences, characteristics, and behavior.

Professional or Employment Data (For more information, see “Employment Applications and Talent Management” below) If you apply for a job with LittleOne Care, we collect information set forth in a resumé, curriculum vitae, cover letter, and similar documentation, including contact details, employment history, skills, or qualifications, education-level, job compensation and benefit preferences, criminal record, credit history and similar data, and information provided about or by your references.

Geolocation Data Information about the general city, state, or region in which a user of the Site is located. We may collect more precise geolocation data of individuals that use our products.

Your Feedback Information you provide about our Services, which may include data gathered from any LittleOne Care surveys or reviews submitted by you.

Internet and Electronic Network Data Data pertaining to your access or use of the Site, including browsing history, search history, and information regarding your interaction with the Site or advertisements embedded on the Site or other third-party websites.

Marketing and Communications Data Information with respect to your marketing preferences and your subscriptions to our publications and alerts.

Health Data Our products are intended to monitor the health and well-being of certain individuals, and they collect and process personal information related to the same.

Business Contact Data Information related to employees, owners, directors, officers, or contractors of a third-party organization (e.g., business, company, partnership, sole proprietorship, nonprofit, or government agency) with whom we conduct, or possibly conduct, business activities.

Commercial Information Records of the Services you purchased, obtained, or considered, or your other purchasing or consuming histories or tendencies with respect to our Services.

Online Identifiers (For more information, see “Technical Data” below) Persistent identifiers that can be used to recognize you or your device over time and across different services, including a device identifier, an Internet Protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifiers, and similar technology.

Content of Communications Our products are intended to record sounds and voices, including with respect to anyone in the vicinity of the product, and this recorded soundtrack may include background noises including the voices of the people nearby the Services.

Personal Identifiers Identifiers, such as your name, alias, shipping address, email address, account name, telephone number, customer identification number.

3. Technical Data

When you access the Site, we collect certain data automatically using technical means and tools. This data relates to your device, and your experience on the Site and other websites, including the following:


The provided product can include sensors to monitor all accelerations, in all axes at any time the device is outside the docking station.


When the product detects a sound that seems to be a baby crying, it records a soundtrack that lasts up to 10 seconds. While recording, the device may record the voices of the surroundings and the environment.


The provided product can include sensors to monitor the light intensity near the device.


The provided product can include sensors for monitoring the temperature of the device or the environment

Usage and Your Device Data

When you access and use the Site, we automatically collect details of your access to and use of the Site, including traffic data, usage logs and other communication data, and the resources that you access and use on or through the Site (e.g., browsing history, search history). We may also collect information about your device and internet connection, including the device’s unique identifier (e.g., device type, IMEI, Wi-Fi MAC, IP address), operating system, browser type, and mobile network information. The Site may collect “diagnostic” data related to your use of the Site, such as crash data and logs, performance data (e.g., launch time, hang rate, or energy use), and any other data collected for the purposes of measuring technical diagnostics.

Cookies and Tracking Data

We use “cookies” and other tracking technologies within the Site. A cookie is a small file placed on your smartphone or another device. It may be possible to refuse to accept cookies by activating the appropriate setting on your smartphone or device. However, if you select this setting, some parts of the Site may become inaccessible or not function properly. In addition, the Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to analyze data on your use of the Site (e.g., recording the popularity of certain content and verifying system and server integrity). The Site may collect data about the advertisements you have seen or engaged. For more information, see our Cookie Policy.

4. Sources of Information

We collect the personal information identified herein directly from you when you use our Services, through automated means when you are using the Site, and from third parties. More specifically, we collect personal information from the following sources:

First Party / Direct Collection

We collect personal information directly from you when you use our Services (e.g., account registration, completing purchases, signing-up for subscriptions, using our products that collect personal information), when you provide a Product Review (as defined below), or whenever you directly engage with us, such as when you visit our offices or premises or otherwise contact us.

Automated Collection

As described above, we may collect information and data, such as usage data and cookies, through automated means when you use the Site (see “Technical Data” above).

Third-Party Sources

We collect personal information from third parties, such as publicly available databases, social networking providers, advertising companies, our service providers, and third-party references.

5. How We Use Your Information / Purpose of Collection

We may use the personal information we collect about you in order to perform our Services, comply with our legal obligations, and promote our business interests, including to (i) provide, operate, maintain, improve, and promote our Services (including our products and Sites), (ii) enable you to access and use our Services, (iii) process and complete transactions, and send you related information, including purchase confirmations and invoices, (iv) send transactional messages (e.g., responses to your comments, questions, and requests) and provide customer service and support for our Services, (v) furnish technical notices, updates, security alerts, and support and administrative messages to you, (vi) provide you promotional and marketing communications (e.g., information about our Services, features, surveys, newsletters, offers, promotions, contests, and events), (vii) process and deliver contest or sweepstakes entries and rewards, (viii) monitor and analyze trends, usage, and activities in connection with our Services to promote our business interests (e.g., marketing), (ix) investigate and prevent fraudulent transactions, unauthorized access to or use of our Services, and other illegal activities, and (x) personalize our Services, including providing features or advertisements that match your interests and preferences. Notwithstanding the foregoing, LittleOne.Care may collect and use your personal information for any other purpose for which we obtain your consent. For the avoidance of doubt, you hereby agree that LittleOne.Care may contact you via any means, including SMS/text message and email, to furnish you information regarding a product order, shipping status, warranty-related information, and similar data and information pertaining to a commercial transaction.

6. Sharing Information / Third-Party Disclosures

We may share your personal information with certain organizations and third parties in accordance with applicable law, including as set out below. However, we do not share personal information with third parties that we have reason to believe use such information for their own direct marketing purposes.

Service Providers

We may share your personal information with companies that provide services on our behalf, such as hosting and analyzing the Site, tagging the data, conducting surveys and marketing on our behalf, processing transactions (including rebates and returns), shipment services, tracking and responding to consumer questions or complaints, and performing analyses to improve the quality of our Services.

Payment Card Transactions

All payments for purchases made through the Site are completed using a third-party vendor’s online payment system. Therefore, we do not have access to your credit card information and we do not store or disclose your full credit card information. Any personal or financial information you provide to our online payment system is subject to the third party’s privacy policy and terms of use, and we recommend you review these policies before providing any personal or financial information.

Distributors and Business Partners

We may share your personal information with third parties that distribute our goods, products, and marketing materials.

Business Restructuring

Circumstances may arise where for strategic or other business reasons LittleOne.Care decides to sell, buy, divest, merge or otherwise reorganize our businesses. We may disclose your personal information to the extent reasonably necessary to proceed with the negotiation or with the completion of a merger, acquisition, divestiture or sale of all or a portion of LittleOne.Care’s assets.

Disclosure for Other Reasons

We may disclose personal information (i) if required by law or government order, or with a legal process, (ii) to protect and defend our rights or property, or (iii) in urgent circumstances, to protect the health and personal safety of any individual. In addition, LittleOne.Care may disclose your personal information with any third party when we believe such disclosure is necessary to defend or protect our legal, regulatory, or business interests. We may also disclose your information upon your express consent.

In the event that you facilitate a transaction with LittleOne.Care, or request information from or otherwise engage with us, and such activities require LittleOne.Care to share your personal information with a service provider or other third party, you hereby consent to such disclosure and/or direct LittleOne.Care to intentionally disclose your personal information to the service provider or third party.

7. Links to Other Websites; Your Direct Third-Party Disclosures; Feedback

As a resource to you, the Site may include links to third-party websites or provide you the opportunity to disclose information directly to third parties (e.g., credit card processors). Our Privacy Policy does not apply to such third-party websites or organizations. You assume all privacy, security, and other risks associated with providing any data, including personal information, to third parties via the Services. For a description of the privacy protections associated with providing information to third parties, you should refer to the privacy statements, if any, provided by those third parties.

You may, from time to time, submit a comment on, provide an opinion about, rate, or otherwise discuss our Services (a “Product Review”) or provide other information (“Feedback”) to a publicly available portion of the Site. Any information or content you post in a Product Review or in your Feedback will be available to other users of the Site (and our social media platforms) and may be retrievable by third-party search engines, and third parties may also be able to download or share your Product Review and Feedback to social media websites or elsewhere. We recommend that you guard your privacy and anonymity and not upload any information in your Product Review and Feedback that you wish to remain confidential. Any third party with access to your information via the Site will be permitted to use the information in the same manner as if you submitted the information directly to that third party. Publicly posting any information on the Site is entirely voluntary on your part and we recommend you carefully consider the information you choose to make publicly available.

8. Data Retention and Localization

The period during which we retain your personal information varies depending on the purpose for the data processing. For example, we retain personal information needed to provide you with our Services, to facilitate transactions you have requested, or to engage in marketing activities, and for as long as is necessary to defend our legal or business interests. In all other cases, we retain your personal information for as long as is needed to fulfill the purposes outlined in this Privacy Policy.

LittleOne.Care is based in Israel and the personal information that we collect, and the process is retained and stored in Israel and/or Belgium, and/or the USA. LittleOne.Care uses service providers that store personal information on our behalf in Israel and in other third countries. Please be aware that Israel, and these other third countries, may not provide the same level of protection of personal information as in your country, state, or other jurisdiction of residence or nationality, and when transferred to Israel or elsewhere, your personal information may be accessible by, or otherwise made available to, local government authorities and officials pursuant to judicial and/or administrative orders, decrees, and demands, and/or other domestic laws, statutes, and regulations. By continuing to provide us such information, you hereby consent to your personal information being transferred to, and stored in, Israel and in such other third countries.

9. Security

We seek to protect the security of your personal information and use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. HOWEVER, NO INFORMATION SYSTEM CAN BE FULLY SECURE AND WE CANNOT GUARANTEE THE ABSOLUTE SECURITY OF YOUR PERSONAL INFORMATION. MOREOVER, WE ARE NOT RESPONSIBLE FOR THE SECURITY OF PERSONAL INFORMATION YOU TRANSMIT TO THE SITE AND/OR THE SERVICES (INCLUDING OUR PRODUCTS) OVER NETWORKS THAT WE DO NOT CONTROL, INCLUDING THE INTERNET AND WIRELESS NETWORKS, AND YOU PROVIDE US WITH ANY PERSONAL INFORMATION AND DATA AT YOUR OWN RISK. TO THE EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE OR OTHERWISE RESPONSIBLE FOR ANY DATA INCIDENT OR EVENT THAT MAY COMPROMISE THE CONFIDENTIALITY, INTEGRITY, OR SECURITY OF YOUR PERSONAL INFORMATION. The safety and security of your personal information also depends on you. Where we have given you (or where you have chosen) a username and password to access our Services, you are responsible for maintaining the security and confidentiality of those credentials and not revealing them to others. You must contact us immediately if you have reason to believe that your username or password to our Services has been compromised. You acknowledge and agree that we may contact you via email or other electronic communications in the event we are legally required to notify you of a data security incident or event related to your personal information.

10. The Site Is Not Intended for Children

The Site is not directed at, nor intended for use by, children. As a result, if you are under the age of sixteen (16), you are prohibited from accessing or using the Services (including the Site) or with providing us with your personal information, unless you provide us written and verifiable authorization from your parent or legal guardian permitting you to do so and consenting to this Privacy Policy.

11. Your Responsibilities


12. Updating Your Information

It is important that the personal information that you provide to us is accurate and reliable. In certain circumstances, the Site may provide you the ability to directly edit your account to update and change your personal information (e.g., name, telephone number, email) and you must do so, when such changes are warranted. If the Site does not contain such features, then you must directly notify LittleOne.Care of any changes or updates to your personal information in accordance with the “Contact Us” section listed below.

13. Email Marketing and Your Rights

You have the right to opt-out of receiving email marketing communications from us. Generally, the email marketing communications that you receive from us will provide you an option to “unsubscribe” from receiving future email marketing communications from us. You may also unsubscribe from such email marketing by contacting us in accordance with the “Contact Us” section listed below. You hereby agree to immediately notify LittleOne.Care, in writing, in the event you no longer own, license, or use an email address to which you subscribed to receive email marketing from us.

14. California Privacy Rights

Data Privacy Rights

Pursuant to the California Consumer Privacy Act of 2018, as amended (“CCPA”), California residents have additional data privacy rights, including the following:

  • Right to Know: The right to know about what personal information LittleOne.Care collects about you, and our intended use of, and purposes for collecting, your personal information. The personal information that we collect from you, the purposes for which it is used, the source of such personal information, and the parties to whom we share your personal information, among other issues, are set forth in this Privacy Policy (see above).
  • Access: The right to access general categories and/or the specific pieces of personal information we have collected, used, disclosed, or sold about you over the past twelve (12) months, including the sources from which the personal information was collected; the business or commercial purpose for which your personal information was collected, used, disclosed, or sold; and the third parties with whom we have shared your personal information.
  • Deletion/Erasure: The right to request that we delete/erase your personal information under certain circumstances.
  • Data Portability: The right to request that LittleOne.Care transfers, to the extent technically feasible, personal information in certain forms and formats.
  • Nondiscrimination: The right not to be subject to discrimination for asserting your rights under the CCPA.

To exercise any of the CCPA’s data privacy rights set forth herein, please contact us in accordance with the “Contact Us” section listed below. If you would prefer, you may designate an authorized agent to submit a CCPA privacy request on your behalf. An authorized agent must be registered with the California Secretary of State to conduct business in California.

Privacy Request Verification Process

If you (or your authorized agent) make any request related to your personal information under the CCPA, LittleOne.Care will ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. LittleOne.Care will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email or other means and match at least two pieces of personal information we have previously collected from you before granting you access to, or erasing, specific pieces or categories of personal information, or otherwise responding to your request. We may require written documentation that demonstrates a third party is authorized to serve as your agent for the purposes of submitting the requests set forth herein, unless you have provided the authorized agent with power of attorney pursuant to California Probate Code §§ 4121 to 4130. None of the CCPA’s rights are absolute and are subject to legal and regulatory exceptions and exemptions. For more information about the CCPA, please see:

Opt-Out Rights / Do Not Sell My Personal Information

California residents have the right to opt-out of the sale of their personal information. LittleOne.Care does not sell your personal information to third parties for profit or other monetary or valuable consideration.

Third-Party Marketing

We do not share personal information with third parties that we have reason to believe use such information for their own direct marketing purposes. If you have any questions or concerns about our marketing, please contact us in accordance with the “Contact Us” section listed below.

15. Nevada Privacy Rights

LittleOne.Care does not currently conduct “sales” of personal information for purposes of Nevada law. Notwithstanding the foregoing, Nevada residents may submit a request directing us to not sell personal information we maintain about them to third parties who will sell or license their information to others. If you would like to exercise this right, please contact us in accordance with the “Contact Us” section listed below.

16. Do-Not-Track Signals

Some web browsers may transmit “do-not-track” signals to the website with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they are even aware of them. Unless otherwise required by law, we currently do not take action in response to these signals.

17. Persons with Disabilities

LittleOne.Care strives to ensure that every person has access to information related to our Services, including this Privacy Policy. Please contact us if you would like this Privacy Policy provided in an alternate format, and we will seek to meet your needs.

18. Events, Video Teleconferencing, Support Services

LittleOne.Care hosts and uses video teleconferencing platforms, text messaging, and telephone capabilities to facilitate conferences, meetings, training events, customer support, and other programs. We often use online platforms and solutions that are owned and administered by a third-party service provider (e.g., Google, Zoom, WebEx, Skype for Business). Please be aware that our video teleconferencing and telephone customer support capabilities may record the content, conversations, and discussions thereon, and such records may be stored or retained by our third-party service providers. By participating in our video teleconferencing or telephone customer support capabilities, you hereby consent to the collection and retention of any information provided therein, and you hereby consent to the recording of such activities.

19. Changes to the Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you if this Privacy Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Privacy Policy to determine whether any amendments have been made hereto. Your use of the Services and continued use of the Services after any amendments are made to this Privacy Policy, signifies your consent to this Privacy Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Privacy Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review the Privacy Policy to determine whether any amendments have been made hereto.

20. Contact Us

If you have questions regarding this Privacy Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us by: (email) LittleOne@LittleOne.Care, or (mail) LittleOne.Care ATTN: Legal Department, Ben Tsiyon Blvd 7, Tel Aviv-Yafo, Israel.